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I agree with what Microsoft is (purportedly) planning to do in this regard. By way of historical parallel, does the mass market refer to Internet e-mail as “SMTP”? Or the World Wide Web as “HTTP”? The term “RSS” has stood for “Really Simple Syndication” and “RDF Site Summary,” neither of which jumps out and describes what this specification is all about: pushing feeds down to subscribing desktops. Rest assured, Dave Winer, that techies may continue to use your term “RSS” to talk about the plumbing of these feeds, but a commerce-friendly term like “Web feeds” would be better than “RSS,” at least in terms of articulating the application.