"#Hadoop
Performance Tuning - A Pragmatic & Iterative Approach" (http://ow.ly/ruzTC )
JK--Very detailed tech discussion. A keeper.
New
#IBM jk blog:
"The NoSQL conundrum: Lagged veracity and the double-edged promise of
eventual consistency" (http://ow.ly/ruflo )
"Machine
Learning & EEG: Can't Have One Without Other" (http://ow.ly/rtLml )
JK--Pattern recog from multichannel variable timeseries data
"Celebrating
statisticians: Karl Pearson" (http://ow.ly/rtKTC )
JK--Developed many core approaches & terms in #datascientist
discipline
"Provocative
Questions for Analytics to Answer" (http://ow.ly/rtKls )
JK--Phrased as outcomes for analytics to drive, by industry. Great!
That
was the last quick-hit till Mon Jan 13. Vacation, holidays, & battery-recharging
hiatus.
Real-world
experiments? Coming era o dirtcheap continuous experimentation p1 http://ow.ly/rtCzK
p2 http://ow.ly/rtCCe
Thurs #IBM q-h
"The
Eric & Wendy Schmidt Data Science 4 Social Good 2014 Summer
Fellowship" (http://ow.ly/rslsC ) JK--"Summer of
Love" for hippie-geeks?
"Rise
o #BigData
underscores need 4 theory" (http://ow.ly/rskPp )
JK--"For any sys w/considerable complexity...there's never enough
data"
IBM
Research: Africa Virtual Recruiting Event (http://ow.ly/rsiXv ).
Tomorrow
Good
data scientists sweat 4 their living. Is that "sexy"? Well, some
people are sexy when they sweat. Most of us just stink to high heaven.
"Uncomfrtbl
racial prefs reveald by online dating" (http://ow.ly/rs67Z )
JK--Also reveals tht my marriage (white man Asian woman) typical
Well,
I amend that statement. Some people are sexy when they sweat. Most of us just
stink to high heaven.
#GreaterIBM:
Great chat. I enjoyed (and learned from) it. Thanks everybody for awesomely
wide-ranging discussion of #datascientist
#careers
A5:
#GreaterIBM
Last thought on #datascientist
#career: it's
not "sexy"--it's hard detailed albeit creativ work. Expect 2 sweat.
High stakes
@thomasdeutsch #GreaterIBM
A5: Hey, Tom: the more functions a #datascientist
automates, the more time they have to creative problem solving.
@mirgray #GreaterIBM.
Seriously: there are woman leaders in #datascientist
profession--eg, Hilary Mason.
A5:
#GreaterIBM
#Datascientist
#career
pitfall: avoid regardi self as "artisan." Boost productvty by
automate data prep, modeling, scoring
A5
a big #datascience
#career
pitfall to avoid is thinking too narrowly about tools and data sources. #greaterIBM
Retweeted
by jameskobielus
A5:
#GreaterIBM
#Datascientist
#career
pitfall: avoid assuming that U (and/or others) need credentials 2 B effective.
Self-teaching is key
A5:
#GreaterIBM
#Datascientist
#career
pitfall: avoid becoming so narrowfocused in one modeling method that U
"hammer" every problem with it
@GrandpaRobot #GreaterIBM @thomasdeutsch A4: Stat/math
literacy is essential. You may not be a PhD, but you must be able 2 think
numerically
RT
@KirkDBorne: #GreaterIBM #DataScience
is the direction finder and anchor in the ocean of #BigData. Need
scientific process to avoid...
Retweeted
by jameskobielus
#GreaterIBM @mirgray A4: SME types with "math
anxiety" should explore teaming w/ quant analysts. Or use highly visual
slf-svc modeling tools
A4:
#GreaterIBM
A #datascientist
can come out of seemingly "nowhere" if can demonstrate skills/results
(e.g. win Kaggle competition)
A4:
#GreaterIBM
#Datascientists
can have wide range of degrees at various levels & disciplines. Motivated
auto-didacts can be effective too
A4:
#GreaterIBM
Education req for #datascientists
vary widely. Good to have stat/math for quant modeling. But may also need SME
background
A4
Top 3 #datascience
skills Problem-Solving, Communications Open-Mindedness. (kinda need math too) http://ubm.io/IsksFf
#greaterIBM
Retweeted
by jameskobielus
A4.
Online course http://bit.ly/1bhg0iV , good starting
point to learn about #datascience
and if a fit for you. #GreaterIBM
Retweeted
by jameskobielus
A
Data scientist go to hackathons, gd communicator,curious & passionate! And
discovers insights without predetermined questions! #GreaterIBM
Retweeted
by jameskobielus
A4:
#GreaterIBM
A good business-oriented #datascientist
needs to be able to collaborate, follow procedures, document work, & adopt
standards
A4:
#GreaterIBM
To be suitable for #datascientist,
you need to be a creative problem solver, with a rigorous focus on empirical
verification
A4:
#GreaterIBM
To become a #datascientist,
you need to have a love for exploring & modeling data in order to address
practical problems.
A4:
#GreaterIBM
Core #DataScientist
skills: data discovery, prep, modeling, scoring, interactive visualzn.
Aptitude: sharp critical thinker
A3:
#GreaterIBM
A #datascientist
who can build real-time stream-computing analytics models is in huge demand.#BigMedia
depends on streaming
A3:
#GreaterIBM
#MachineLearning
& #CognitiveComputing
are super-hot. Drive model auto-learning from fresh unstructured data. #watson
A3:
#GreaterIBM
What's "hot" (ie., core #datascientist
skillset) are the perennials: multvar stat analysis, data mining, predictive
modeling
A3:
#GreaterIBM
Hot is #datascientist
who can develop next best action apps driven by behavioral propensity models
& clickstream analytics
A3:
#GreaterIBM
Hottest #mktg
specialties 4 #datascientists
involve apps in social media monitoring, influencer segment8n, experience optzn
A3:
#GreaterIBM
Hottest specialties for data scientists are MapReduce modeling, R modelng, text
analytix, sentiment analysis, graph analysis
@Lin_Dolin A2: #GreaterIBM
No. Pure scientific exploration needn't be devoid of purpose. "Analysis
paralysis" implies lost sight of purpose.
@Lin_Dolin #greateribm
A data scientist is doing analytics, among other things. People and
communication skills a huge plus.
Retweeted
by jameskobielus
A2:
#GreaterIBM
In a research environment, #datascientist
may be entirely free of operational duties.Pure exploratory what-if analysis.
A2:
#GreaterIBM
#DataScientist
profession is often a LOB-focused (e.g., marketing analytics) function.
Addressing particular biz problems.
A2:
#datascientist
communicates informed conclusions & recommendations based on in-depth
holistic analysis of the existing data #greateribm
Retweeted
by jameskobielus
A2
#datascience:
where the real world hands you data but not a model to use to understand the
data http://bit.ly/1bgEpd1 #greaterIBM
Retweeted
by jameskobielus
A2:
#GreaterIBM
#Datascience
as a biz profession is 1 part stat modeling, 1 part SME, 1 part app dev.
Exploratory and/or operational apps
A2:
#GreaterIBM
#Datascientists
build and test data-driven empirical models through statistical analysis &
exploratory visualization.
A2:
#GreaterIBM
#DataScientist
profession demands both quant modeling & qualitativ subjectmatter
expertise--eg predictive models 4 marketing
A2:
#GreaterIBM
#Datascientist
profession is growing range of established (eg data mining) and young (eg graph
analysis) specialties
A1:
#GreaterIBM
Increasing demand for pros with wide range of #datascience
skills, many involving unstructured data/text social analytics
A1:
#GreaterIBM
#Datascientist
is core new developer in era of #bigdata. More
biz apps depend on these skills. Hence demand intensifying.
A1
#bigdata #analytics
could grow annual GDP in retail and manufacturing by up to $325 billion by
2020. http://bit.ly/1bha2P5 #GreaterIBM
Retweeted
by jameskobielus
A1:
#GreaterIBM
Key statistical modeling skills require learning curve. #BigData-driven
demand for them outstrips supply.
A1:
#GreaterIBM
#Datascience
is the process of exploring, modeling, & mining data sets using stat
methods to find non-obvious patterns
A1:
#GreaterIBM
#Datascience
growing rapidly because advanced analytics development/modeling skills are key
to unlocking #bigdata
biz value
#GreaterIBM
I'm #IBM #BigData
Evangelist, subject-matter expert, and thought leadership professional. Data
science is key focus.
#GreaterIBM
Glad to be discussing data science careers with fellow IBM-er @thomasdeutsch & the tweetosphere
generally.
#GreaterIBM
I've put my data science thinking cap on for size. Hmm. Not bad.Tweetchat
starts in 24 minutes.
Drafted
next #IBMDataMag
article: "#BigData
and the Sensitivity of Identity Resolution"
RT
@IBMbigdata: Join today chat
"Is Data Science Your Next Career?" w/ @jameskobielus @thomasdeutsch. Use #GreaterIBM
http://t.co/zgWJbgD…
Join
me and @thomasdeutsch on #GreaterIBM
tweetchat at 12noon (EST). "Is Data Science Your Next Career?"
#GreaterIBM
Tweetchat starts 52 minutes from now. Can't wait.
RT
@kexpplaylist #kexp Corporeal by
Broadcast from Tender Buttons JK--2005. Delicious virtual "doing it"
vibe. "Do that to my anatomy."
"Using
Chaos Theory 2 Predict/Prevnt Catastrophic ‘Dragon King’ Events" (http://ow.ly/rrhl7 )
JK--Wazzat? Scaly firebreathing black swan?
"How
is #BigData
Transforming Your 80/20 Analytics?" (http://ow.ly/rrgS7 )
JK--Michael Schrage on evolving market segmentation criteria
"Choosing
the right database: Understanding your options" (http://ow.ly/rrgui )
JK--Good discuss of eval criteria for RDBMS vs. NoSQL
"Make
your Next Best Action Count" (http://ow.ly/rrfZ5 )
JK--Doesn't explain how "time decisioning" differs from
"decision automation"
"Who
needs Big Data scientists? Pretty soon, there’ll be an app for that" (http://ow.ly/rrfCj )
JK--Article is breezy, vague, & useless.
They
dropped new Yellowbook on our doorstep yesterday. Glad the pages are
pre-yellowed. They'd get that way after a year unused in our house
RT
@kexpplaylist #kexp Lorelei by
Cocteau Twins from Treasure JK--1984. Multi-tracked-voice Elizabeth Fraser
sounds like Enya on acid here.
RT
@kexpplaylist #kexp Vertical
Slum by Swell Maps from A Trip to Marineville JK--1979. Early Rough Trade UK
artist.
@Lar206 No, thank YOU! Thanks for
spinning the great songs, Mr. Mizell. Thanks for keeping it real.
RT
@kexpplaylist #kexp Cooky Puss
(Censored Version) by Beastie Boys from Cooky Puss EP JK--1983. 1st single.
Rapped crank call w/rock beat
What
was last major motion picture that literally ended w/"The End" that
wasn't essentially homage to earlier cinema? Operators standing by
Open
data? The reference graphs of planetary connectedness (http://ow.ly/rr6eF )
Wednesday #IBM
quick-hit
We're
going to Istanbul, not Constantinople. Tour co dropped contract w/Mr Peabody
Wayback Machine Inc. Had heart set on side trip:Byzantium
Good
WSJ article on how word "innovation" has been over-applied, to brink
of meaninglessness, in business world. Mundane product tweaks?
RT
@KirkDBorne: Join #DataScience
#TweetChat
Wednesday12-1pm ET http://bit.ly/Ihw65S w/ @jameskobielus & @thomasdeutsch via @Greater_IBM
New
#IBM jk #ITKE column
"The tricky chemistry of a high-performance data-science team" (http://ow.ly/28sPmd )
Catch
li'l ol' me on #IBM
webinar: "#Hadoop
Appliances:...." Thurs Dec 12, 2-3pm (EST). Register here: http://ow.ly/rq0aa
.
"How
to Start Thinking Like a Data Scientist" (http://ow.ly/rpqEa )
JK--Excellent advice, especially the bit about drawing pictures.
Recording
my #IBM #PureData
System for #Hadoop
appliance webinar this afternoon. It will play next week, while I'm on
vacation.
Back
in the 70s, I remember some guy changed his legal name to a number. I wonder if
anybody has changed their name to Firstname Lastname.
RT
@mountain_goats: Camped out
w/fellow grunts at base of Yuletide Hill. Calm before the storm. At dawn we
launch preemptive strike on Xmas
Ambient
analytics? The experience-immersive cloud of location context (http://ow.ly/roZjP )
Tuesday #IBM
quick-hit
RT
@kexpplaylist #kexp Desire Lines
by Deerhunter from Halcyon Digest JK--"Don't work out to that song."
Good advice. Super-blood-pumper.
RT
@kexpplaylist #kexp Goodbye
England (Covered in Snow) by Laura Marling from I Speak Because I Can JK--2010.
English folkie. A bit Joni.
I
actually dread th thought o drones delivering packages, unless it's 2 rescue
stranded hikers in mountains. I imagine bomb delivery systems
"Video
Search: Hollywood #BigData
Dilemma" (http://ow.ly/rnqDU ) JK--Video Genome Proj
anlyzs/categs metadata in >7.5M prof-produced vids
RT
@kexpplaylist #kexp Deep Red
Bells by Neko Case from Blacklisted JK--2002. She belts this moody beauty with
supreme passion.
"Yahoo
SAMOA (Scalabl Adv Massive Online Analysis) (http://ow.ly/rnouo ) JK--Open
src plat for mining #bigdata
streams w/distrib ML algos
"Quantum
Light Harvesting Hints at Entirely New Form of Computing" (http://ow.ly/rnkb7 )
JK--Perfect transfer of light to chemical energy
"Why
Our Numbers Are Always Wrong" (http://ow.ly/rnjAI )
JK--Good discuss of Bayesian v Gaussian stats: less wrong over time v more
right
"Pred
analytics on unbalanced data: classific8n perf" (http://ow.ly/rnhvE )
JK--Avoid model skew from data disproportionate of one class
"Data
of Damocles" (http://ow.ly/rngk0 ) JK--Re #bigdata &
"specter of permanent memory." I'm more sanguine: it's
"historical record"
Dictum
often violated of necessity is "don't reinvent th wheel." How many
varieties of wheels are there in existence? Each fitted to purpose
"Cyber
Monday." As if Internet shopping didn't exist yesterday & will vanish
at midnight tonight.
A9:
#cxo
"Segment of one" incomplete without models of how indivs
"similar" to others. See my blog (http://ibm.co/14dFA9B )
A9:
#cxo
"Segment of one" = paradox. Every customer is both "like
themself" & "like others." Segment = addressabl class of
"like-customers"
A8:
#cxo Dynamism
rules. "Optimizing" segments is like "optimizing" your
business strategy. Re-align evolving segments w/evolving strategy
A8:
Always listening to your target customers. Close the loop on what you learn
& refresh segments+personas accordingly #CXO
Retweeted
by jameskobielus
A8:
#cxo Optimizing
cust segments requires applying decision trees & other stat techs
effectively to call out non-obvious affinities
A8:
#cxo Optimizing
customer segments requires continual revisiting & tweaking of customer personas
within "journey" model.
A8:
#cxo Optimizing
customer segments requires gathering data to assess whether models drove
expected results (eg, improve loyalty, satis)
A7:
#cxo #BigData
supports in-db predictive analytics, built on segmentations, that drive
targeted campaigns from 360-degree cust view
A7:
#cxo #BigData
microsegmentation enables 1:1 personalzn by enabling segm models 2 reflect full
customer history, context, & experience
A7:
#cxo #BigData
provides a comprehensive customer data repository to enable microsegmentation
for finely-targeted mktg campaigns.
A6:
#cxo Social
media analytics can reveal fine-grained behavior, sentiment, and influence
segments. Especially among avid social users.
A6:
#cxo Social
media analytics can be misleading. Some segments avidly use socials, others
avoid them. Can skew your segmentation models
A6:
#cxo Social
media analytics can reveal behavioral or sentiment propensities that either
align with or depart from demographic segments
A5:
#cxo Demog
variables are always useful to include in initial list of indep variables to
assess in creating segmentation models.
A5:
Demographic data can help put context on other data but need to avoid too
common habit of using just that. #CXO
Retweeted
by jameskobielus
A5:
#cxo Demog
variables--such as generation--in segmentation may become stereotype fodder.
See my recent blog: http://bit.ly/IAAJHN
A5:
#cxo Demographic
variables always USEFUL in customer #segmentation,
but may or may not also be PREDICTIVE of key dependent variables
A4:
#cxo If a
customer segment rarely responds to particular "influentials," it's
clear the latter's recommendations offer little value.
A4:
#cxo If sgmt
rarely responds to particular offers, prompts, suggestions, etc., or rarely opt
into them, it means those dont drive value
A3:
#cxo Understand
customer drivers by sgmt also reqs in-depth historical data analysis. Cust may
be "unreliable narrator" of own drivers
RT
@TabithaDunn A3: The best
segmentation projects I have been on start w/ qual+quant+qual then we talk w/
customers to validate. #CXO
Retweeted
by jameskobielus
A3:
#cxo Engaging
with customer segments directly to gather driver insights helps avoid
downstream stereotyping when build stat models
A3:
#cxo
Understanding customer drivers by segment requires "primary
research": speak with them, structured interviews, focus groups, etc
A2:
#cxo
Persona-level segmentation helps you ground statistical segmentations in
coherent value narrative re customer engagement.
A2.
Personas can help companies make informed design decisions. Create shared,
vivid pictures of target customers’ needs, behaviors... #cxo
Retweeted
by jameskobielus
Personas
can help team get shared understanding of customers. Relationships with real
customers are even better. #CXO @IBMbigdata
Retweeted
by jameskobielus
A2:
#cxo
Persona-level segmentation provides gist of strategy for 1:1 engagement
personalization with each customer segment.
A2:
Persona-level segmentation implies granularity that can be valuable at several
touch-point settings, inc. #custserv. #CXO
Retweeted
by jameskobielus
RT
@MarkMyers360: A2: Personas help
us to create an experience, not just a transaction #cxo
Retweeted
by jameskobielus
A2:
#cxo Advantage
of persona-level #segmentation
is ability to gain intimate insights into customer motivations & decision
processes
A1:
#cxo Creating
the segmentation model requires examining how diff customers cluster with
respect to chief dependent & indep variables
A1:
#cxo
Segmentation requires analysis of profiles, backgrounds, demographics, &
propensities of diverse customers.
A1:
#cxo Segmenting
your customer base requires that you have requirements profiles of chief
buyers, users of your products.
A1:
#CXO Defining a
customer segmentation model starts with identifying scope of addressable
market. Who are you trying to reach/serve?
@IBMbigdata A pleasure to tweet this
fine CyberMonday on #CXO
Looking
forward to #CXO
on the art of customer segmentation.
Catch
CXO chat Art of Customer Segmentation w/ @TabithaDunn & me @ 12noon EST
today #custserv
#cem #nps http://ow.ly/rmPXb
Retweeted
by jameskobielus
Draft
next week's #IBM
blog: "Securing the Internet of Things: Where Do You Start?"
Drafted
latest #InfoWorld
blog: "#BigData
Fueling a New World of Constant Experimentation"
Drafted
latest #ITKnowledgeExchange
blog "The Tricky Chemistry of a High-Performance Data-Science Team"
Internet
of Things? Securing endpoints, engagements, & ecosystems p1: http://ow.ly/rmpJu
p2: http://ow.ly/rmpLF
Mon #IBM
quick-hit
Fun
night of partying last night out in Rockville. Actually managed to stay below
legal limit for drive home. Took ever ounce of willpower.
Reasonably
good selection o Xmas songs on local religious station. By "reasonbly
good," I mean few pushy fundamntlist "praise th Lord" songs
RT
@acroll: "Accidentally typed
'Internet of Thongs.' Not sure if awkward typo or genius business idea"
JK--A "wearable" most should avoid
If
you avoided the Black Friday crowds, chances are your inbox was still overrun
by a crowd of promo emails. No escaping th commercial crush
Boy
Scouts should award merit badges based on courtesy kindness obedience
cheerfulnss thriftinss bravery cleanliness & reverence. Obedience?
Glanced
at yet another useless set of social media guidelines. Usually, they're the
author arrogantly pushing their personal style as gospel
RT
@Greater_IBM @BigDataRepublic #DataScientist
shortage o 140k+ by 2018 may lead 2 younger workforce http://www.bigdatarepublic.com/author.asp?doc_id=269844§ion_id=2642 …
via @IBMbigdata
RT
@IBMResearch: Catch up on some of
#IBMResearch’s
most-recent projects: http://www.research.ibm.com/articles/index.shtml …
RT
@HarvardBiz: Technology is
speeding up, as these charts demonstrate http://s.hbr.org/1iTINl7
Will
write a lookahead #IBM
blog about trends in #bigdata
et al in 2014. But waiting till mid-month to start on it. No rush. Leisurely
mull
WashPost
article about sensor-embedded "smart socks." Killer app should
ability to find partner in & around the laundry.
RT
@kexpplaylist #kexp Early Days
by Paul McCartney from New JK--2013. Excellent folk about the Fabs.
RIP
Dick Dodd. Former Mouseketeer. Singer/drummer of Standells ("Dirty
Water" "Sometimes Good Guys Don't Wear White"), Bel-Airs
("Mr Moto")
Nonsense
article in NYTimes Mag treats "metadata" as if word/concept began
with NSA/Snowden. Been a dry hi-tech term of art for many years.
Hey
news channels: just because there's cool video of some shocking incident
somewhere doesn't mean it's necessarily newsworthy.
"Scary
ghost stories"? No Xmas I ever heard of. Andy Williams knew not whereof he
sang. And that Dickens tale wasn't terribly frightening.
Completed
the residual raking. Late Autumn yard clearing. Inverse operation of early
Spring house cleaning.
I'm
definitely a romantic. I read the WashPost Magazine's "Date Lab"
feature every Sunday. Do they click?
Another
Bob Dylan biography? Can the publishing industry hold off on these till the man
is croaking with the choir invisible?
Describing
WashDC as a city of "transients" misses the mark. Even most politicos
who come remain after leaving office. Lobbying etc.
I've
acclimated to the subfreezing. Comes a point early in the approach of every
winter when your body settles into a lower thermostat.
#IBMdatamag.com
editors thank our #talented
and #generous
2013 contributors http://buff.ly/1aSQeon by Jeannie
Cramer and Terrence O’Donnell
Retweeted
by jameskobielus
Feels
good to work out. Club's almost deserted. Those of us here have our pick of the
machines. Chose not to feast ourselves sick.
Looking
forward to our vacation in Turkey. Package tour. Istanbul to the south and
east. Historic. Archaeological. Friends recommend.
Pleasant
roll downhill this morning from southern PA to DC's Maryland suburbs.
Appalachia gives way to Piedmont. You feel the gravity unwind
Blue
sky, albeit freezing cold. Winds are light. Yeah, something to give thanks for.
That's
a wrap for the work week and month. Have a good 4-day. No aweekstweets this
weekend. I'll do a 2-week next Thurs. Then vacation.
Join
me et al on Mon’s twitter trending #CXO chat: The Art
of Custr #Segmentation
w/ @TabithaDunn, http://on.fb.me/1c99gIy
12 ET #cem
RT @kexpplaylist #kexp Fuzzy by Grant Lee Buffalo from Fuzzy JK--1993. If you were in
WashDC area in early 90s, this is a fuzzy WHFS memory.
@asmalldarkcloud I was a fan,
record purchaser, & concert-goer. That's about as "thick" as I
was with the "post-punk" "scene."
Cool.
I'm now "Top Contributor" to LinkedIn "#BigData
Integration" discussion group, which has 3,009 members (http://ow.ly/rf5xS )
RT
@kexpplaylist #kexp I Follow You
by Melody's Echo Chamber JK--2012. Jangly rich rock sound with layered
harmonies & shiny production.
@asmalldarkcloud That was my
era/music. I'm the same generation as "punk" &
"postpunk" musicians. I know some of them. Still don't get it
"Forrester:
Top Tech Trnds 2014+" (http://ow.ly/reWuO ) JK--Digital-converge
experience APIs process #BigData IoT
cloud mobile etc
@joemckendrick Hip/unhip. Yet
another distinction that makes no difference. Thanks for reminding me, Joe!
@timoelliott Modern/postmodern.
Another distinction I've never understood. Thanks Timo!
Never
understood term "post-punk." Must qualifying artists have once been
uniformed cardcarrying punks? The future of "no future"? Gag!
"CalTech:
Machine Learning Vid Library: Prof Yaser Abu-Mostafa" (http://ow.ly/reSWW )
JK--Wow! Deep! Do I earn a PhD if I watch it all?
Looking
forward to T-Day. Gonna hang with our girl up in H-burg. Plan to drive back
home first thing F-day.
"Is
Python really supplanting R for data work?" (http://ow.ly/reQNY )
JK--Whacks that slithery premise with a nasty stick called "data."
"Data
Science: Tale o 2 Books" (http://ow.ly/reQ4q ) JK--"Data science
is 4-headed organism w/ foci on biz, data, analytics & narrative"
Online
retailers cook up sales gains on Tuesday ahead of #BlackFriday
says #IBM https://ibm.biz/BdRHZt
#SmarterCommerce
RT
@IBMAnalytics Wbcst w/ @jameskobielus: #Hadoop
apliances: key 2 simplicity speed scalability stability in #bigdata http://bit.ly/1b2OzJH
"Customer
activity maps: predicting/preempting cust activity" (http://ow.ly/reMMx )
JK--Brilliant discussion o predictive behav guidance
"#BigData Discvr Secrets o Sound Sleep" (http://ow.ly/reKhm ) JK--#EarlySense #IBM Rsch. Submattress sleep-mon sensr 4 home apps. Crwdsrc
Fave
"WKRP" episode: station owner ordered rock-DJ "Dr Johnny
Fever" to play Gershwin. On-air save-face: "THE DOCTOR DARES TO BE
DIFFERENT!"
"ETL,
ELT & Data Hub: Where #Hadoop is right
fit?" (http://ow.ly/reHvz ) JK--Gr8 discuss. See
also yesterday q-h: http://ow.ly/reHHT
Billie
Joe Armstrong & Norah Jones "Long Time Gone" (http://ow.ly/reG1t )
JK--2013. Brand new. Unlikely collab. Everly Bros cover. Great!
"Made
in #IBM Labs:
Unlckng Biz Insights...." (http://ow.ly/relDy ) JK--Patented method
combines local biz proc data w/cloud-bsd #bigdata
RT
@kexpplaylist #kexp If I Could
Build My Whole World Around U by Marvin Gaye & Tammi Terrell JK--Thanx DJ
Larry Mizell Jr 4 spinning this
Open
data? The macroeconomic multiplier effect (http://ow.ly/reeKh )
Wednesday #IBM
quick-hit. Wrap for workweek. Doing the 4-day
Sendak's
"Where The Wild Things Are" turns 50. Was my kindergarten year. I
have vivid memories of teacher reading from that wonderful book
I
agree with the general directions that Pope Francis is charting. A true miracle
would be if he prevails against entrenched conservatism.
US
Postal Service. Their sole remaining function is as a credit card solicitation
delivery system.
"Billy
Crystal Finds Fun In Growing Old" (http://ow.ly/rdwqa )
JK--Great NPR Fresh Air interview, especially his Sammy Davis Jr story.
@rosejason An LP is a dozen or so
songs under a single packaged release title.
Bought
a dozen LPs in the past year. Mostly new, a few old. All downloads. CDs are
utterly dead and gone.
Wrote
3 of next week's quick-hits today. Quiet before Thanksgiving. Most outbound
emails greeted by out-of-offices. Echo
echo echo echo!
"Chance
o 'conversational' snow in WashDC Wed pm" (http://ow.ly/rd2ot )
JK--Sez nothing. Even rumor o snow is conversational passion here
Football
concussion risks. Curious how many NFL Hall of Famers can actually remember the
careers for which they were honored.
RT
@kexpplaylist #kexp Waitin' for
a Superman by The Flaming Lips from Th Soft Bulletin JK--1999. WCoyne's weak
voice somehow makes this gr8
Catch
JK #IBM webinar
"#Hadoop
Appliances: Key 2 Simplicity Speed Scalab & Stabil in #BigData."
12-12 2pm (EST). Reg: http://bit.ly/1fGsQPF
RT
@kexpplaylist #kexp The
Passenger by Iggy Pop from Lust for Life JK--I imagine Jack Kerouac doing this
as beat-jazz riff. "On the Road"
Department
stores online sales soar 72% over 2012 in first day of Holiday Shopping Week
says @ibm. See http://www.ibm.com/benchmark for
details.
IBM
releases Monday online sales data showing holiday shoppers eager to spend. Get
full report at http://www.ibm.com/benchmark #smartercommerce
Mobile
online sales already up 54% over 2012 on first day of big holiday shopping week
says @IBM. Get full report at http://www.ibm.com/benchmark
Early
online shoppers drive 12% sales growth on Monday over 2013 says @ibm. Get the full report at http://www.ibm.com/benchmark #smartercommerce
RT
@Radio_20: #BigMedia Next
stage in the evolution of #BigData? Itw @jameskobielus #IBM @sDataManagement http://sco.lt/5yWI0v
cc
"Everything
You Think About...Childhood Is Wrong" (http://ow.ly/rc2NM ) JK--Play
is NOT the work of children. SCHOOL is their work.
We
have an intuitive sense of what childhood is "supposed" to be; but
what if we're wrong? http://ow.ly/raUNv
Retweeted
by jameskobielus
#BigData optiml
deploy model? Go hybrid but avoid misldng crossplat dichtms p1 http://ow.ly/rbZnd
p2 http://ow.ly/rbZoT
Tues #IBM qh
@eric_kavanagh Have you contacted
our marketing communications team? They coordinate #IBM-ers'
participation in such events.
Tim
Conway. I can't recall a single thing he's ever done where he wasn't funniest
person on screen. But doing so w/self-effacing efficiency
Caught
Carol Burnett Mark Twain Prize broadcast last night. Actually, the highlights
were all Tim Conway, including him live on stage there
Wintry
mix. A phrase that chills the heart even more than the mix itself. No easy prep
for storm that could be mostly rain or mostly snow
RT
@kexpplaylist #kexp Sea of Glass
by Shelby Earl from Swift Arrows JK--2013. Self-released. Way too great not to
be picked up by label.
Doing
#IBM webinar
Tues 12-3 3-4pm (EST), "#Hadoop
Appliances: Key to Simplicity, Speed Scalability Stability in #BigData."
Details to come
RT
@kexpplaylist #kexp Woman King
by Iron & Wine JK--2005. Love the oriental feel of this one.
Drafted
latest #IBM jk
blog: "The NoSQL Conundrum: Lagged Veracity and the Double-Edged Promise
of Eventual Consistency"
A8:
#cxo Improving
the analytical skillset of the #mktg department
requires that they learn how to explore #bigdata sets
more avidly
#CXO A8: CMOs
create the vision and act as business stakeholder for CX/Analytics innovation
and partner w/CIO to execute.
Retweeted
by jameskobielus
A8:
#cxo I think
that #CMO's are
the new #CIOs.
Customer engagement data is heart of #bigdata. #Mktg pros need to
become data scientists
A7:
#CXO @Fiserv saw incr of @ least 100% in
response rate 2 targeted #mktg
initiatives w/ #analytics
http://buff.ly/1i8QeqU
Retweeted
by jameskobielus
#CXO A7: Measure
ROI across channels in inbound and outbound campaigns. Track response history
for each customer across channels (hard!)
Retweeted
by jameskobielus
A7:
#cxo Customer
satis boosts are another metric of #bigdata #mktg value. So is
improved word-of-mouth. All can be measured/monetized
A7:
#cxo Customer
lifetime value is how #mktg
teams quantify #bigdata
ROI: increase retention, revs, etc; gr8r efficiency, cost reduction
A6:
#cxo Banks stay
human by ramping up their "personal wealth adviser" activities for
customers who need that service.
A6:
#cxo Banks stay
human by staying vigilant & sensititive to privacy issues. Avoiding the
"creepy" factor keeps you human.
A6:
#cxo Banks stay
human by providing rich data-driven personalization so that customers feel they
"own" the relationship.
A6:
#cxo Banks stay
human by empowering human touchpoints--retail staff, call center, etc.--with
data-driven decision-support tools
A5
Banks have hard time keeping up with basic mobile development. Great platform 4
outbound communication missed. #CXO
Retweeted
by jameskobielus
@IBMbigdata a5) mobile is flexibility
and dynamism of consumers. A bank shld be agile to meet the needs of such
customers & preempt too #cxo
Retweeted
by jameskobielus
#CXO A5: The
concept of PFI(Primary Financial Institution) will be taken over by PFA
(Primary Financial App) - @leimer
Retweeted
by jameskobielus
RT
@bornonjuly4 #CXO A5: Providing
capabilities to bank/pay anywhere/anytime is crucial for FIs to win the
next-gen customers.
Retweeted
by jameskobielus
A:5
Location is a powerful tool in mobile interactions, IF customers opt in.#cxo
Retweeted
by jameskobielus
MT
@davemitz A4: Banking walks a
tight-rope between leveraging individual data to add customer value, and being
perceived as creepy #CXO
Retweeted
by jameskobielus
#CXO A4: Payment
data behavior is a wealth of information a customer provides when they chose a
primary FI.
Retweeted
by jameskobielus
#CXO A4: Payment
data can be used to understand customer life stage which helps to promote
relevant products.
Retweeted
by jameskobielus
RT
@bornonjuly4: #CXO A4: Build a
dynamic data modeling platform that observes this behavior proactively and
initiates remedial action.
Retweeted
by jameskobielus
#CXO A4: Payment
behavior can also be analyzed to present offers and loyalty based on context,
location and preference.
Retweeted
by jameskobielus
A3
#cxo: Acquiring
customers requires rich market rsrch data, sales lead data, etc. Fuel for
salesforce automation.
A3
#cxo: Mine
customer satisfaction data--market surveys, helpdesk logs, post-transaction
surveys, etc.--for "inflection" signals
A3:
#cxo:
"Inflection points" in cust lifecycle may B hard 2 spot: when hav U
won or lost their "heart"? Satisfaction crosses thresholds
A2:
#cxo: Key to
"seamlessly" integr8ng online & offline customer insights is
unified "journey" model based on valid customer profile
A2:
#cxo: To
incorporate "offline" customer insight, you need channel for
marketing, sales, service, etc to feed their observations.
A2:
#cxo: Key to
integrating online/offline cust insight in marketing is shared #bigdata
customer hub.
A1:
#cxo: Do A/B
test of diff msgs to diff cust segments in real-time. Drive tests with best
results into cross-the-board experience
A1:
#cxo: Marketers
can factor customer real-time behavior (clicks, etc) into real-time rev of
inline "next best offer" model.
A1:
#cxo: Marketers
can refine 1:1 msgs in real-time by incorpor8ng clickstream analytics. Which
ads/promos "click" w/ customers?
RT
@IBMbigdata: 23 min to #CXO > Improving
Accuracy & Response 2 #Mktg Campaigns w/
@bornonjuly4 http://bit.ly/1aNiCsZ
#custserv #cem
"Taxonomy
of Data Scientists" (http://ow.ly/r9Ofo ) JK--Clusters the
influential data scientists into segments.
Spam
delights me. Over weekend, it informd me that I came into 3 substantial
inheritances. Total strangers worldwide. So generous. I'm moved
"A
Practical Approach to the Internet of Things" (http://ow.ly/r9KJo )
JK--Good discussion. Worth pondering further.
"Analytics
Lessons from Penises, Professors & Prohibitions" (http://ow.ly/r9G9x )
JK--Adds new dimension to the term "long-tail analysis"
"#BigData
Wizards on Kaggle: Who Are They, and What Do They Have in Common?" (http://ow.ly/r9FD9 )
JK--Interesting stats on stats wizards
"Gates
Foundation #BigData
Grants Stress Open Data" (http://ow.ly/r9Fgu ) JK--Excellent list
that aligns with their philanthropic focus.
"The
next big thing in #bigdata:
Plug&play analytics" (http://ow.ly/r9DR7 ) JK--PMML interchange,
but also prepkgd app-embed stat modells
"Location
& Analytics: Web-Styl Analytix 4 Phys Store" (http://ow.ly/r9Dku )
JK--Metrics that address on-prem smartphone-ctrc experience
RT
@kexpplaylist #kexp Pyramid Song
by Radiohead from Amnesiac JK--Majestically gloomy mood piece. All theirs are
mood pieces.
"Gut
Bacteria Might Guide Th Workings Of Our Minds" (http://ow.ly/r9Btr )
JK--They're onto something. Calm innards are key to inner peace
"#IBM's Strategy and
Direction: Analyst View" (http://ow.ly/r9ALi ) JK--Good Saugatuck
dissection of our directions.
List
of odd dream cameos grows. Last night it was late Russian poet Joseph Brodsky.
Not discussing poetry. Lost his Russian accent.
Join
#CXO chat today
12 ET! Improving Accuracy & Response 2 #Mktg w/ yours
truly, @bornonjuly4 http://on.fb.me/1e50omt
#custserv #cem
RT
@kexpplaylist #kexp Smiling
Faces Sometimes by East of Underground JK--1971. One of those great soul songs
you'd sort of forgotten about.
Data-scientist
skillsets? New roles that go beyond statistics and math (http://ow.ly/r9rMn )
Monday #IBM
quick-hit
Think
I'll check out the Mark Twain Prize for Carol Burnett tonight. Cool comic. Like
the funniest lady on your block.
Raw
raw raw! Entire day's been below freezing--& windy as all get-out! Been
resisting every request by the wife for me to do chores outdoors
Like
Lorne Michaels' meditation on the 1970s in October Vanity Fair. "New just
shows up sometimes." The decade felt disjointed, transitional
Impossible
2 listen to Vince Guaraldi "Linus & Lucy" without picturing
dancing kids ignoring Charlie Brown directions at Xmas play rehearsal
Three-day
work week coming, followed by, for me, 4-day work week, then long vacation.
Definitely ned it. Use it or lose my marbles.
WashPost
retrospective on former DC artfilm theatres. We've been here long enough for me
to get misty-eyed remembering the Circle & Biograph
My
dreams gettng far less Freudian as I age. Conan O'Brien did cameo appearance
last night. I'm going 2 ask my producer 2 book Sofia Vergara
@kriscoverdale I don't want an
app. I want the info to be physically displayed for all to see.
Think
I'll catch tonight's Comedy Central special with Bill Cosby. Hope he can
restrain his lecturing tendencies. Sucking sour pudding pop?
No,
I still don't feel the slightest sympathy for Sarah Palin. But thanks for
asking.
Retail
establishmts that play cool music should hav real-time playlists scrolling
prominently. Ever heard something gr8 & wondered who/what?
There
ought 2 B an English word "thudden." It's obvious what it might mean.
I hereby introduce it into the lexicon.
